With the popularity of fast fashion brands still rising, and the ever-growing mass of social media influencers promoting endless pieces on a daily basis, we aren’t really going in the right direction (in my opinion…) to a more sustainable future.
But, what IS sustainable fashion exactly?
Sustainable fashion is not just using organic fabrics – such as cotton- but involves the whole production process as well. Sustainability is making sure that natural resources are being used efficiently, using renewable energy sources in production, making sure the workplace is a safe environment, that the farmers and factory workers are paid properly, and also promoting sustainable consumption through the marketing of the products.
Now, this isn’t to say that every brand that doesn’t have a fully sustainable cycle is a bad one, because you will notice that they are making progress; even if it is slow.
But sustainability does have to do with the consumer as well. I mean, considering about 85% of all textiles end up in the landfill each year, you can’t say it’s just the production that’s unsustainable. We as consumers need to be shopping smarter, and realise that clothes come from fabrics, which can come from plants and animals, that are not necessarily an infinite resource.
Looking after our clothes, upcycling, recycling, donating and swapping are all perfect ways of being a sustainable consumer, which we can all do now, even if not all brands can turn their businesses into fully sustainable business straight away, we can still do a lot to change.
Now, this is something that I am particularly passionate about (I have spent too many hours reading research papers and making notes) and so this will be the main basis of my YouTube channel as I think whilst those in the industry are more educated about the impact on the environment (and people working in the factories/farms), the general public seems to be less conscious of the real effects this industry has.
So, if you, like me, are interested in sustainable fashion, feel free to follow, and subscribe to my YT channel, and we can learn about the whole industry, and what we can do as consumers to make a difference ourselves.
Thank you for reading my little ramble, I do hope if you weren’t sure what sustainable fashion is, you do now, and if I didn’t make too much sense, leave a comment below and I will try to explain it better!
Alexandra Grace XxXx